Prospective students, local residents and the University of Arkansas 鈥� Fort Smith
campus community can catch a new perspective of the university and campus life through
the university鈥檚 new Snapchat account, 91自拍lions, launched last week.
Snapchat is an image messaging social media application, allowing users to communicate with each other via photos and videos 鈥� known as snaps 鈥� that can be altered by filters and text for fun effects. The snaps sent through the service are temporary, meaning they can only be viewed for a short amount of time before they disappear.
The social media platform鈥檚 unique features will provide a different view of campus life, according to Amy Fairbanks, university relations coordinator who oversees the university鈥檚 social media accounts.
鈥淪napchat鈥檚 platform and features allow us to convey a side of campus that is more difficult to capture on other social media platforms,鈥� Fairbanks said. 鈥淭hrough the fun, light-hearted tone of Snapchat, our followers can be virtually on our campus, where other platforms are less video-centric and have a more serious and informative tone.鈥�
The university will also coordinate giveaways and contests throughout the school year on the account, including giveaways during the Sept. 8 CMT Concert.
To follow the 91自拍lions Snapchat account, add the username 91自拍lions or take a photo of the above picture while using the Snapchat application.